Monday, 21 November 2011

Distribution and Marketing

The Marketing Campaign's for The Kings Speech and Tin Tin:


In The Kings Speech they used Posters that had catch phrases like 'God save or king'While the poster makes it clear this is based on an “incredible” true story it oddly doesn’t include any of the endorsements the movie has racked up to date, either in the form of showing off its festival appearance badges or by using some of the press quotes that have praised the movie based on those screenings. It also has different trailers that they brought out for example the first trailer was more informative telling you the story-line whilst the others are showing clips to draw people in to watch the movie, online they have a official website where you can find out information about the movie and the cast, advertising and cross-promotions they used online to also post adds  (little posters) on websites but they rarely used that. 
Media and Publicity in Word of mouth buzz for the movie really came out strong after its debut at the 2010 Telluride Film Festival. There it racked up some serious positive press not only for the movie as a whole but also for Firth’s performance as the man who would be king. It became an almost immediate awards contender(Los Angeles Times, 9/11/10) and was even labeled (Hollywood Reporter, 9/13/10) as the movie that might bring The Weinstein Co. back to the glory the brothers enjoyed during the heyday of Miramax.


In Tin Tin has brought out two trailers and a number of clips from the movie that are action filled to make people want to watch more. Also they used billboard posters at bus tops, motor ways and Tv adverts.
 Who distributed the film in the UK and USA and what were the issues associated with the film’s distribution: The kings speech came from lottery money and was distributed by the UK film council. Also with Tin Tin it was a cartoon before it became the movie. So most of its popularity and audiences came with the knowledge of that. As they may of watched the cartoons.

Thursday, 3 November 2011

Media questionaire


We had to do a questionaire on the media intake of people in our class.
The questions I asked were :
  • What favourite genre of movies they liked
  • What was the common ways for them to watch movies
  • What way did they use the most to watch movies when they were children
  • Their age group they were in and their gender.#
I found out the gender and age group that you are in effects the genre of movies they liked. For example I found out that with girls aged 16 to 17 they preffered Horror, aAventure and Drama genre movies. Whereas with boys age 16 to 17 they preffered Comedy (also Black comedy), Action and aventure. But both gender groups said the most common ways for them to watch movies was to go cinema then on DVD and then it was to watch movies online.