Digital Tv

Definition:

Digital television is the transmission of audio and video by digital Signals, in contrast to the analogue signals used by analogue TV. Examples could be watching it with free view or signing up with a company. Examples are Sky anytime, Sky plus, Virgin Media, HD TV, Free sat.

What can audiences do with it?

They can get packages for example the Sky package where they have sky plus and they can put record on films and programs and reminders. They can access more channels and games with packages that come with Internet access on the skybox. Also with packages they send you a TV guide home of what is coming on your TV and it also says what films are premiering on the movie channels. They also have a kid’s magazine that put games and entertainment for them.

They also have sky anytime where the people who make sky record programmers’ and films for people that have just come out or seem to be popular.

Why do the audiences like it?

The audiences like it as it offers an easy solution rather than always going to the cinema. Plus it can be seen to be cheaper. For example with sky they do a 2 month free trial on the movies channel. Then after that you would pay £27.50 a month.

How it benefits audiences?

As before in the 1950’s you would expect to see the news and soaps. As TV was only broadcast for 3 hours a day. Also people could not afford TV it was very expensive until 1953.

But now you can watch anything you want on TV it has more channels and is on everyday at anytime for anyone. So it is more accessible for people. It gives them updates on what’s new.

How has it changed the way audiences can access films?

You can subscribe to the skybox channels. Where they play exclusive films. Its changed the way the audience access films a s normally they would go to the cinemas. Also on free view if you don’t want to pay they give you Film4 and channels like e4 and channel 4 normally play films. For example E4 has the slackers club that provides you with free cinema tickets to a movie that the show at a cinema every month.

How does it help the film industry to produce, market, sell, and distribute the films and why do the film industry like it?

When a movie comes out they show adverts on TV and competitions for the movies. Also they might do special programmed on TV to do with the film. Example with the king’s speech it is based on the true story of the queens Dad and so channel 4 did a documentary on the events of the king. Film4 fund British film

It can increase the ratings of a movie and also the popularity of the movie. (Good way to advertise a film as more people nowadays watch TV)

How have the film industry incorporated it into production, distribution and marketing?

As they can catch up on films on anytime TV and on the movie channels. Also they have box office were you can rent the latest movies that have come out recently. Distribution companies by advertising space on digital TV channels, example would be to target a later audience. 
The presentation
I think my groups presentation went well I contributed a lot to the group and used examples from my own experience of what I have seen on Tv